I was perusing The Huffington Post the other day, and came across a little gem about Yankee Candle Company deciding to produce a line of “Man Candles.”
Scents include “RIDING MOWER” “FIRST DOWN” and “2×4”…to name a few.
The descriptions are marvelous, take 2×4 for example: “The warm, unmistakable scent of freshly planed wood and sawdust evokes a sense of confidence and quality.”
Brilliant. I would straight up buy riding mower, no question.
Shocker.
I’ll be the first to admit that anytime I am forced to pass a Yankee Candle Company in a mall, that my eyes instantly begin to sting and water and I begin to dry-heave profusely.
The assault on your senses is waaaayyy more intense than a Double Rainbow, and I do happen to know what it means.
It means that the variegated mid-air conglomeration of HOT APPLE PIE WHITE LINEN VANILLA LILAC PEACH COBBLER PINA COLADA TRANQUILITY CINNAMON PLUMERIA CHRISTMAS TREE kicks you in face so hard you can taste it.
It’s a crazy kaleidoscope resulting in total sensory overload. It’s too much of too many unrelated things all at once.
It’s like shoveling baby dolls out of a tube of toothpaste while counting backwards in German and masturbating with a sea urchin. It’s just like that, but in your nose. It makes no sense.
They say that scents are our strongest links to memories. Maybe that’s why I feel overcome with unexplainable anxiety and utter confusion when I walk by.
Anyway, the article got me thinking…
I get really annoyed by candles boasting false olfactory promises such as “TRANQUILITY” “RELAXATION” “HARMONY” “PEACE” “SERENITY” etc…
Fucking marketing.
I feel the same way about them as I do about people who endlessly post motivational quotes on Facebook. The only thing that motivates me to do is unfriend you.
So, I came up with some ideas for a new line. Kind of a reality check for those who are overly optimistic or entirely too cheerful.
Some ideas include, but are certainly not limited to:
“FAILURE” “DEFEAT” “LONELINESS” “EMPTINESS” “PANIC ATTACK” “DEPRESSION” “MALIGNANT MELANOMA” “MENOPAUSE” “REJECTION” “IMPOTENCE” “NOT INVITED” or “TABLE FOR ONE”
I’ve even done some preliminary packaging.
See, you can market anything. I know for sure I would buy any one of these candles, for their show-and-tell appeal if nothing else.
They would be great in a guest bedroom, don’t you think? For the in-law’s?
I’m always open to new suggestions.
And now, just for fun, since I referenced Double Rainbow…it’s been long enough, I promise, it’s just as funny as the first time you saw it.
You’re Welcome.

What does it mean?
it really is still that good. i loose it every time, how many guys have we met like this for christ sake.
The mothership of Yankee candles is in Williamsburg, which with my Mom at Christmas time was a day long fieldtrip! I’ll take two panic attacks please
oh my god, you have got to be shitting me. i think i’d rather stand in the ocean city boardwalk public restroom, in july, for 2 hours.
My favorite so far! I like “Malignant Melanoma”….I wonder what it smells like?
i thought you’d never ask. burnt bacon with a hint of nutmeg.
Seriously, how stoned is this guy?!?
And I’d probably love the 2×4 candle – I love the smell of cut wood!
my guess would be on the super-stoned end of the spectrum. or rainbow if you will.